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- How can a company achieve differentiation？
- A company usually divides a market into small groups of consumers based on（）.
- In order to select target markets， a company needs to（）.
- Positioning is about how a company wants its product to be（）by the target market against main competitors.
- If a company positions a product by use or application， the company would（）in its marketing activities.
- To differentiate a product in the market， a company needs to（）.
- To build up sales and market share， a company may use（）.
- （）could be a threat for Simon， who has worked in the company for 30 years after graduating from high school.
- What should a company do if it wants to motivate employees by meeting their esteem needs？
- In a company， a mentor often helps employees in writing their PEP becaus
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