John has worked as a sales manager since he (join)（）this company in 2002.

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• How can a company achieve differentiation？
• A company usually divides a market into small groups of consumers based on（）.
• In order to select target markets， a company needs to（）.
• Positioning is about how a company wants its product to be（）by the target market against main competitors.
• If a company positions a product by use or application， the company would（）in its marketing activities.