Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strat

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• “The marketing department looks after market research， product creation and advertising campaigns.” The Chinese meaning of this
• Marketing is much more than selling and advertising。
• Advertising aims to increase sales by making a product or service known to the public and by highlighting its positive qualities
• Advertising media include：（）
• Compared with physical stores, online shops save their advertising costs.