Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.

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• Marketing activities at the desire stage aim to（）.
• The 4Ps model is a flexible concept， so when planning marketing activities， marketers can（）.
• During the process of developing a marketing mix， marketers need to test the overall offer after drafting it by（）.
• Applying the AIDA model in the planning of marketing activities is about（）.
• To maintain customer interest， marketing messages need to（）.