Which of the following is NOT the goal of the S-T-P process?
Which of the following is NOT the goal of the S-T-P process?
A.To help the organization develop an appropriate marketing mix.
B.To guide the organization to the implementation of an appropriate marketing mix.
C.To evaluate how effective an organization’s marketing mix is.
D.To enable the organization to make important marketing decisions concerning where they should compete.
正确答案:To evaluate how effective an organization’s marketing mix is.